Product Copywriter

Job Description:

• Create content and marketing deliverables according to the provided guidelines that generate conversation and brand engagement

• Write clear and concise product descriptions, specifications, and features across digital and print media
• Collaborate with product managers, technical and sales departments, to understand the unique selling points of our products and translate them into engaging, customer-centric content
• Write and edit content for product pages, websites, email campaigns, ads, and brochures
• Conduct in-depth research on products and their target audience to create accurate and appealing copy
• Maintain brand voice consistency across all product-related content and ensure it aligns with overall marketing campaigns
• Revise and update existing product content as needed based on feedback, customer insights, and product updates
• Partner with the graphic design team to establish a cohesive connection between written and visual content
• Create and proofread content for emails, articles, interviews, press releases, newsletters/mass emails, presentations, and video scripts
• Demonstrate the ability to work efficiently across multiple projects, managing deadlines and adapting to different brand voices

Skills and experience:

• Bachelor’s degree (Journalism, English, Literature, Communication, or related field)
• 1+ years of experience in marketing copy-writing ideally in a B2B company
• Exceptional writing and proofreading skills, plus a deep understanding of brand marketing and marketing channels
• Fluency in English is a prerequisite
• Great attention to detail
• Ability to adjust your tone based on your audience
• Experience working with agile teams, including quick adaptation and iteration
• Strong time-management and organisational skills