Head of CRM

Fais Group of Companies operates in the retail/wholesale sector of sportswear, apparel, footwear & accessories for more than 45 years, dominating the Greek market and expanding its activities internationally.

The Group covers all distribution channels, focusing on strong cooperations with key wholesalers and long-term relationships, bringing powerful & innovative brands to the consumers. In retail, the Group operates flagship, stand-alone and multi-brand stores, corners within all major department stores, outlets and e-shops in Greece, Cyprus, Bulgaria, Romania and most recently in Czech Republic and Slovakia, representing top brands like Kalogirou, Haralas, Puma, Under Armour, KIKO Milano and Levi’s.

We are looking for a talented Head of CRM (member of Fais Group of companies), responsible for developing and implementing strategies to drive customer retention, engagement, and lifetime value. They manage customer data, lifecycle marketing campaigns, and technology stacks (e.g., Salesforce, HubSpot) to enhance personalized communication.

The Role

• CRM Strategy Development: Owning the end-to-end customer journey, including onboarding, retention, and reactivation strategies.
• Data & Analytics: Utilizing customer data to drive segmentation, personalization, and data-led decision-making.
• Technology Management: Selecting, implementing, and optimizing CRM platforms and MarTech tools.
• Team Leadership: Leading and growing a high-performing CRM team to execute campaigns across email, push, and other channels.
• Cross-Functional Collaboration: Partnering with marketing, commercial, product, and data teams to ensure a consistent customer experience. 
• Partner with BI, Data Science, and Product teams to ensure actionable insights and seamless integrations

Key Skills & Requirements

• Experience: 5-7 years in CRM or retention marketing roles.
• Technical Proficiency: Expertise in CRM platforms (e.g., Salesforce, Klaviyo, Contactpigeon) and data analysis tools.
• Strong expertise in CRM systems, automation platforms, and multi-brand operations, including segmentation, personalization, and multichannel communication strategies
• Strategic Thinking: A data-driven mindset combined with the ability to forecast trends and set long-term goals.
• Communication: Exceptional communication and stakeholder management skills, with the ability to align cross-functional teams and external partners on customer-centric goals. 
• Proven ability to build brand presence and drive sustainable revenue growth through strategic CRM initiatives

Common Goals

• Customer Retention: Reducing churn and improving loyalty.
• Revenue Growth: Driving, increasing customer lifetime value (CLV).
• Operational Efficiency: Automating and improving customer communication workflows

What we offer

• Competitive compensation package based on experience, skills and performance.
• An opportunity to join a rapidly growing organization.
• Personal growth opportunities.
• Dynamic and friendly working environment.
• Discounts on all brand products.

At Fais Group, we are committed to fostering a workplace built on mutual respect and equal employment opportunities for all. We value diversity and inclusion and do not discriminate on the basis of race, color, religion, gender, pregnancy, nationality, ethnic origin, age, disability, marital status, sexual orientation, or any other characteristic protected by law. We believe that diversity and inclusion are essential to our success as a global brand, and we strive to attract, develop, and retain top talent from a diverse candidate pool.

We thank all applicants for their interest; only shortlisted candidates will be contacted.