Fais Group of Companies has been active in retail/wholesale clothing, footwear, and accessories for over 40 years, dominating the Greek market and expanding its operations in Bulgaria, Romania, and Cyprus.

We are currently seeking a fashion-oriented Marketing Brand Manager to support the planning, development and execution of Marketing and Communications activities for Haralas, Michael Kors and Hogan, as well as Influencer Relations across the luxury brand portfolio.

Brief Description

The role combines brand marketing, ATL and BTL activities, social media, PR coordination, influencer relations, events, retail marketing, CRM coordination and international brand communication. The Marketing Brand Manager will support the consistent implementation of each brand’s identity and marketing strategy across consumer touchpoints, while contributing to initiatives that strengthen brand awareness, customer engagement, traffic and commercial performance.

The role works closely with Commercial, Retail, Visual Merchandising, Digital Marketing, CRM, international brand partners, media and PR agencies, influencers and external suppliers.

Key Responsibilities

• Support the development and execution of annual and seasonal marketing plans for Haralas, Michael Kors and Hogan.
• Coordinate ATL & BTL campaigns across print, digital, outdoor, retail, events and partnerships.
• Support Haralas’ social media strategy and content planning in collaboration with Creative and Digital teams.
• Coordinate events, launches, VIP activations and other retail marketing initiatives.
• Manage day-to-day influencer activity across the Luxury Division, including gifting, product placements, collaborations and event attendance.
• Support PR activity in collaboration with the Marketing Director and appointed PR agencies, including media requests, editorial opportunities and product placements.
• Coordinate in-store communication, POS materials, branded installations and Michael Kors visual implementation.
• Act as a day-to-day Marketing contact for international brand teams, supporting campaign approvals, local adaptations, co-funded initiatives and reporting.
• Collaborate with Commercial, Retail, Digital and CRM teams to support integrated marketing execution and customer engagement.

•  Monitor campaign KPIs, relevant sales performance and marketing expenditure, contributing to post-campaign analysis and future optimization.

   

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Fashion or a related field.
• 2–4 years of relevant marketing experience, preferably within fashion, luxury, premium retail or a related consumer industry.
• Good understanding of fashion trends and terminology, designers, brands and seasonal collections.
• Strong Social Media knowledge across major channels, with experience in content coordination and management.
• Previous experience in BTL, events, retail marketing, influencer marketing or brand activations is an advantage.
• Good understanding of digital marketing, social media, content marketing and e-commerce.
• Familiarity with GA4, Meta Business Suite and marketing analytics tools will be considered a plus.
• Strong organizational and project coordination skills, with excellent attention to detail.
• Good analytical, problem-solving, interpersonal and relationship-building skills.
• Collaborative team player with the ability to work across Marketing, Commercial, Retail, Digital, CRM and Creative teams.
• Excellent written and spoken English; fluency in Greek.

POSITION DETAILS

Level: Mid-Level

Employment: Full-Time

Reports to: Marketing Director

Division: Luxury Retail Division

Function: Marketing & PR

Availability: ASAP

Work Location: Peristeri, Athens