Marketing Brand Manager - Wellness Division

Fais Group of Companies operates in the retail/wholesale sector of sportswear, apparel, footwear & accessories for more than 45 years, dominating the Greek market and expanding its activities internationally.

The Group covers all distribution channels, focusing on strong cooperations with key wholesalers and long-term relationships, bringing powerful & innovative brands to the consumers. In retail, the Group operates flagship, stand-alone and multi-brand stores, corners within all major department stores, outlets and e-shops in Greece, Cyprus, Bulgaria, Romania and most recently in Czech Republic and Slovakia, representing top brands like Kalogirou, Haralas, Puma, Under Armour, KIKO Milano and Levi’s.

We are looking for a Marketing Brand Manager for our Wellness Division to join our growing team and lead the strategic development and management of brands in the wellness, recovery and regeneration space, across both B2B and B2C environments.

Role

The Marketing Brand Manager will have full ownership of brand strategy, market positioning, and commercial and communication development, working closely with Sales, Marketing, Product teams and international partners.

Key Responsibilities

• Develop and implement an integrated brand and marketing strategy (B2B & B2C)
• Define brand positioning, key messages and storytelling within the wellness / recovery category
• Lead product launches and go-to-market strategies
• Collaborate with external agencies (creative, digital, PR, media)
• Coordinate retail initiatives, exhibitions, events and trade marketing activities
• Analyze market trends, competition and consumer insights
• Monitor KPIs, budgets and campaign performance
• Work closely with international HQs and local sales teams

Requirements

• 7–8 years of professional experience in a Brand or Marketing Manager role
• Proven experience managing both B2B and B2C brands
• Background in categories such as wellness, fitness, health, sports, lifestyle or premium products (ideally recovery / performance)
• Strong strategic mindset with a hands-on execution approach
• Ability to manage multiple brands and projects simultaneously
• Strong knowledge of digital marketing and omnichannel strategies
• Excellent command of the English language

Personal Profile

• Passion for the wellbeing and active lifestyle
• Ability to bridge strategy and execution effectively
• Strong collaboration and stakeholder management skills
• Creative thinking combined with structure and commercial acumen
• Proactive, hands-on and results-driven

What We Offer

• The opportunity to work with dynamic and fast-growing wellness brands
• A role with real strategic impact
• A modern, people-centric working environment
• Competitive compensation package and career development opportunities

If you are inspired by the world of wellness, recovery and performance and are motivated to build brands with purpose and long-term vision, we would love to meet you.

At Fais Group, we are committed to fostering a workplace built on mutual respect and equal employment opportunities for all. We value diversity and inclusion and do not discriminate on the basis of race, color, religion, gender, pregnancy, nationality, ethnic origin, age, disability, marital status, sexual orientation, or any other characteristic protected by law.

We believe that diversity and inclusion are essential to our success as a global brand, and we strive to attract, develop, and retain top talent from a diverse candidate pool.

We thank all applicants for their interest; only shortlisted candidates will be contacted.