Marketing Operations Manager

Job Brief

We are looking for a skilled and motivated Marketing Operations Manager to join our dynamic team. This role is crucial to ensuring the effectiveness and efficiency of our marketing efforts. The ideal candidate will have a strong background in marketing operations, data analysis, and process optimization within the software industry.

Responsibilities

·        Manage and optimize marketing processes to ensure smooth execution of campaigns, events, and lead generation activities.

·        Work closely with marketing, sales, and product teams to ensure alignment and maximize the impact of all marketing initiatives.

·        Oversee marketing automation tools, CRM systems, and data management to ensure seamless integration and reporting.

·        Analyze marketing performance data to inform decision-making and improve campaign ROI.

·        Collaborate with the sales team to ensure effective lead management and tracking.

·        Develop and manage the marketing operations budget, ensuring resource allocation aligns with overall business goals.

·        Implement and refine marketing workflows, from lead generation to customer retention.

·        Drive continuous improvement initiatives within the marketing department by identifying bottlenecks, inefficiencies, and areas for optimization.

·        Management, development and maintenance of marketing reports and dashboards to monitor OKRs and overall marketing performance.

Requirements and skills

·        Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).

·        5+ years of experience in marketing operations, preferably in a B2B software or technology environment.

·        Proficiency with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems.

·        Strong analytical skills with the ability to interpret data and present actionable insights.

·        Excellent project management skills with a proven track record of managing multiple projects simultaneously.

·        Strong understanding of lead generation, lead scoring, and nurturing processes.

·        Experience working in cross-functional teams, managing stakeholders, and aligning marketing efforts with sales goals.

·        Familiarity with digital marketing channels, including email marketing, SEO, PPC, and content marketing.

·        Excellent PowerPoint skills

·        Excellent command of the English language

What we offer

For the right talent that want to be part of our innovation-driven environment and high-performance culture, our offering includes:

·        Competitive remuneration package

·        Private health insurance plan

·        Benefits which may include gift cards, personal travelling expenses etc.

·        Continuous training opportunities and certifications

·        A positive and supportive working environment

·        Corporate laptop and equipment

·        Free use of company bus