Digital Growth & Personalization Specialist
Our people are our strength. We partner with those who share our core values: Innovation, Excellence, Reliability, Transparency, Integrity and Corporate Responsibility.
We, in Attica Group, are the leading company in passenger shipping in Greece and worldwide and our fleet connects numerous of destinations 365 days a year. In addition, we have a strong presence in the tourism sector through Attica Blue Hospitality.
If you want to evolve with us shaping the travel experience of the future, we'd love to meet you.
#OneGroupOneCrew #AtticaGroupCareers #AtticaGroupTalent #JoinAtticaGroup #ExcellenceInAction
About the Role:
The Digital Growth & Personalization Specialist is responsible for driving customer adoption of owned digital channels, enhancing the value of the mobile app and loyalty ecosystem, and delivering data-driven, personalized customer journeys that increase engagement, conversion, and retention while ensuring regulatory compliance.
Key Responsibilities
Digital Channel Adoption & App Growth
Driving the adoption and usage of the company’s digital ecosystem, including the mobile app and loyalty program
Designing and implementing initiatives that enhance the mobile app value proposition
Optimizing the mobile app onboarding journey to improve activation and retention
Developing and executing strategies to increase customer registrations, consent rates, and digital engagement
Monitoring market trends, competitors, and best practices in digital adoption
Personalization & Customer Engagement
Designing and delivering personalized customer communications across owned digital channels
Analyzing behavioral and transactional data to generate actionable insights
Personalizing offers, content, and rewards within the loyalty ecosystem
Implementing data-driven segmentation and targeting strategies
Leading initiatives that improve overall customer experience and lifetime value
Cross-Functional Collaboration & Compliance
Collaborating with Product, Digital Marketing, CRM, Customer Experience, and Legal teams to align personalization and engagement initiatives
Ensuring GDPR compliance and adherence to internal data governance policies
Coordinating with stakeholders to deliver seamless omnichannel customer journeys
Performance Tracking & Reporting
Monitoring and analyzing KPIs related to digital adoption, engagement, and personalization performance
Developing dashboards, reports, and presentations for management using BI tools
Providing regular insights and recommendations based on performance data
Additional Scope
Monitoring industry trends and preparing regular performance and market insight reports
What We Are Looking For
Qualifications & Experience
Bachelor’s degree in Marketing, Business Administration, or a related field
3+ years of experience in digital product adoption, CRM, loyalty, or digital engagement roles
Proven experience in personalized communications and campaign management
Strong data analysis capabilities and experience with BI tools (Power BI preferred)
Experience in creating executive presentations and performance reports
Nice to Have
Experience with in-app messaging and push notification tools
Hands-on experience in A/B testing and conversion rate optimization
Good understanding of GDPR and data privacy frameworks
Skills & Competencies
Strong customer-centric and commercial mindset
High attention to detail and continuous improvement orientation
Ability to collaborate effectively across multiple teams
Structured, analytical, and results-driven way of working
What we Offer
- ⭐ A workplace where you truly matter – feel valued, supported, and empowered to grow every day.
- 📊 Competitive salary – rewarding your contributions and performance.
- 🛡️ Comprehensive benefits – including premium insurance for you, and your family, plus access to our occupational physician and mental health support.
- 🏢 Hybrid way of working – combining office-based collaboration with the option to work remotely.
- 🍴 On-site restaurant – daily, high-quality and nutritious meals provided at no cost as part of the employee offering.
- ⚙️ Modern technology and tools – access to up-to-date systems and platforms that support your work and professional development.
- 🤝 Make a difference – engage in company-supported volunteering and community initiatives.
Disclaimer: Attica Group collects and processes personal data in full compliance with the EU General Data Protection Regulation (GDPR). The information you provide in your job application will be used exclusively for recruitment purposes and will not be shared with any third parties. For detailed information on how your personal data is processed during the recruitment procedure, please review the Privacy Notice prior to submitting your application.