Our people are our strength. We partner with those who share our core values: Innovation, Excellence, Reliability, Transparency, Integrity and Corporate Responsibility.  

We, in Attica Group, are the leading company in passenger shipping in Greece and worldwide and our fleet connects numerous of destinations 365 days a year. In addition, we have a strong presence in the tourism sector through Attica Blue Hospitality.  

If you want to evolve with us shaping the travel experience of the future, we'd love to meet you.  

#OneGroupOneCrew #AtticaGroupCareers #AtticaGroupTalent #JoinAtticaGroup #ExcellenceInAction

About the Role:

The Digital Growth & Personalization Specialist is responsible for driving customer adoption of owned digital channels, enhancing the value of the mobile app and loyalty ecosystem, and delivering data-driven, personalized customer journeys that increase engagement, conversion, and retention while ensuring regulatory compliance.

Key Responsibilities

Digital Channel Adoption & App Growth

• Driving the adoption and usage of the company’s digital ecosystem, including the mobile app and loyalty program

• Designing and implementing initiatives that enhance the mobile app value proposition

• Optimizing the mobile app onboarding journey to improve activation and retention

• Developing and executing strategies to increase customer registrations, consent rates, and digital engagement

• Monitoring market trends, competitors, and best practices in digital adoption

Personalization & Customer Engagement

• Designing and delivering personalized customer communications across owned digital channels

• Analyzing behavioral and transactional data to generate actionable insights

• Personalizing offers, content, and rewards within the loyalty ecosystem

• Implementing data-driven segmentation and targeting strategies

• Leading initiatives that improve overall customer experience and lifetime value

Cross-Functional Collaboration & Compliance

• Collaborating with Product, Digital Marketing, CRM, Customer Experience, and Legal teams to align personalization and engagement initiatives

• Ensuring GDPR compliance and adherence to internal data governance policies

• Coordinating with stakeholders to deliver seamless omnichannel customer journeys

Performance Tracking & Reporting

• Monitoring and analyzing KPIs related to digital adoption, engagement, and personalization performance

• Developing dashboards, reports, and presentations for management using BI tools

• Providing regular insights and recommendations based on performance data

Additional Scope

• Monitoring industry trends and preparing regular performance and market insight reports

What We Are Looking For

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field

• 3+ years of experience in digital product adoption, CRM, loyalty, or digital engagement roles

• Proven experience in personalized communications and campaign management

• Strong data analysis capabilities and experience with BI tools (Power BI preferred)

• Experience in creating executive presentations and performance reports

Nice to Have

• Experience with in-app messaging and push notification tools

• Hands-on experience in A/B testing and conversion rate optimization

• Good understanding of GDPR and data privacy frameworks

Skills & Competencies

• Strong customer-centric and commercial mindset

• High attention to detail and continuous improvement orientation

• Ability to collaborate effectively across multiple teams

• Structured, analytical, and results-driven way of working

What we Offer

• ⭐ A workplace where you truly matter – feel valued, supported, and empowered to grow every day.
• 📊 Competitive salary – rewarding your contributions and performance.
• 🛡️ Comprehensive benefits – including premium insurance for you, and your family, plus access to our occupational physician and mental health support.
• 🏢 Hybrid way of working – combining office-based collaboration with the option to work remotely.
• 🍴 On-site restaurant – daily, high-quality and nutritious meals provided at no cost as part of the employee offering.
• ⚙️ Modern technology and tools – access to up-to-date systems and platforms that support your work and professional development.
• 🤝 Make a difference – engage in company-supported volunteering and community initiatives.

Disclaimer: Attica Group collects and processes personal data in full compliance with the EU General Data Protection Regulation (GDPR). The information you provide in your job application will be used exclusively for recruitment purposes and will not be shared with any third parties. For detailed information on how your personal data is processed during the recruitment procedure, please review the Privacy Notice prior to submitting your application.