HYUNDAI is in the top tier of the global car manufacturers, and one of the world’s 40 best global brands across any industry. Crafted to improve the quality of life for many, Hyundai models are awarded for their great design as well as their manufacturing excellence and reliability, offering ample spaciousness, driving pleasure and advanced connectivity, safety and powertrain technologies.

HYUNDAI Hellas is the exclusive national distributor of Hyundai automotive products in Greece. Established in 1990 and a member of Vassilakis Group of Companies, Hyundai Hellas has been honored with multiple recognitions by Hyundai Motor Corporation and Hyundai Motor Europe. Our historical footprint of over 350.000 cars sold nationally, enjoys market-wide respect for the Official Sponsorship of the Athens 2004 Olympic Games, market leadership in 2000 and 2005, and already a new record-setting retail share performance in 2019. Our vision is to become the most loved car brand in Greece, offering customers a modern premium experience.

The Brand Experience Executive’s purpose is to improve Hyundai brand experience across all customer touchpoints to enhance Hyundai brand equity. To that end she/he is directly involved in brand strategy development and implements marketing plans and initiatives that maximize brand awareness and drive interest and consideration of Hyundai models.

Duties and responsibilities

She/he should be in the position to:

• Coordinate the development of ATL advertising material from briefing the creative agency to overseeing advertising production.
• Work with the media agency to develop integrated advertising campaigns that reach the specified target audiences in the most effective way, enhancing brand visibility.
• Own the brand’s website, liaising with the web development agency and internal contributors to ensure timely content updates, monitoring performance indicators and analytics.
• Formulate the brand’s SoMe strategy, managing the respective channels and on-line communities, developing organic content that enhances engagement and reach.
• Develop direct marketing communications to sales leads and customers, promoting sales and enhancing loyalty.
• Manage sponsorships and brand partnerships, including influencers, from ideation through completion.
• Organize the company’s presence at industry-wide events and exhibitions.
• Plan BTL experiential activations and promotions to generate high quality sales leads.
• Liaise with external agencies and internal contributors to develop collateral material for the network of authorized dealers.
• Ensure brand guidelines are followed across dealers’ communications.
• Monitor, analyze and evaluate data, insights and competitive activity to determine industry and consumer trends in marketing communications.
• Establish and maintain A&P Budget, handling the internal purchasing process for marketing expenses.
• Liaise with Hyundai’s European Regional Marketing team on brand assets’ availability and approvals of localized content.

Qualifications

The job holder needs to meet the following qualifications:

• Bachelor’s degree from a reputable university, in the areas of business administration, marketing, communication (a Master’s degree is desirable).
• Minimum 5 years’ experience in a similar position (Automotive experience will be appreciated).
• Proven track record in Digital Marketing with knowledge of website and SoMe analytics.
• Creative and innovative thinking and ability to communicate ideas effectively at all levels up to senior management.
• Excellent project management skills and ability to work under tight deadlines.
• Strong interpersonal skills, collaborative spirit and can-do attitude.
• Advanced communication and presentation skills both in Greek and English (written and verbal).

What we Offer

• Competitive remuneration & benefits package
• Dynamic & fast paced working environment
• Continuous learning & development opportunities