INTERSPORT Athletics S.A., a member of the FOURLIS Group and the exclusive franchisee of INTERSPORT in Greece, Cyprus, Bulgaria, and Romania, is seeking an experienced and passionate Visual Merchandising & Trade Marketing Manager to lead the execution of our Visual Merchandising and Trade Marketing strategy across our retail network.

About the Role

The successful candidate will be responsible for driving exceptional in-store execution, ensuring brand consistency, enhancing customer experience, and leading a team focused on visual merchandising standards and trade marketing activations.

Working closely with Commercial, Marketing, Category Management and Retail Operations teams, the role will translate business priorities into impactful in-store experiences that increase customer engagement and support sales growth.

Key Responsibilities

Team Leadership

• Lead, coach and develop the Visual Merchandising team.
• Set priorities, monitor performance and ensure high standards of execution across the store network.
• Foster a culture of collaboration, accountability and continuous improvement.

Visual Merchandising Excellence

• Define and ensure implementation of Visual Merchandising standards across all stores.
• Drive seasonal visual merchandising execution aligned with commercial priorities and brand guidelines.
• Develop store visit plans and conduct regular field visits to ensure execution excellence.
• Identify opportunities to improve store presentation and commercial performance.
• Lead and support store openings, relocations, renovations and refit projects.

Trade Marketing Execution

• Manage the execution of trade marketing campaigns and in-store activations.
• Ensure timely implementation of promotional campaigns, seasonal launches and commercial initiatives.
• Oversee the production, ordering and distribution of POS materials, signage and promotional assets.
• Ensure consistency of campaign execution throughout the retail network.
• Adapt initiatives and materials to local market requirements where needed.

Cross-Functional Collaboration

• Act as the key liaison between Headquarters and stores for all VM and Trade Marketing activities.
• Collaborate with Marketing, Commercial, Category Management and Retail Operations teams to ensure alignment and flawless execution.

• Provide insights and recommendations based on field observations and customer behavior.

   

What We Offer

• Hybrid working model based in Greece.
• Career growth and continuous learning opportunities.
• Health insurance and bonus scheme.
• Employee discounts across Fourlis Group brands (INTERSPORT, IKEA, Foot Locker and more).