Fais Group of Companies has been active in retail/wholesale clothing, footwear, and accessories for over 40 years, dominating the Greek market and expanding its operations in Bulgaria, Romania, and Cyprus.

We are currently seeking a fashion-oriented Marketing Brand Manager to lead the strategic planning, development and execution of Marketing and Communications activities across Kalogirou Greece & Cyprus and the Chloé, Jimmy Choo, Ferragamo and Tod’s monobrand boutiques.

Brief Description

The role combines brand management, integrated marketing, PR, retail marketing, social media, events, partnerships and international brand coordination, ensuring a consistent and compelling expression of each brand across all consumer touchpoints.

The role will also oversee the marketing coordination of Kalogirou Outlets and All About Shoes Online Outlet, ensuring that their communication remains aligned with the wider commercial and marketing strategy. The Marketing Brand Manager will translate business priorities, international brand strategies, seasonal collections and key retail moments into locally relevant marketing initiatives that strengthen brand equity, customer engagement, store traffic and commercial performance.

Key Responsibilities

• Develop and execute annual and seasonal marketing plans for the assigned brand portfolio.
• Plan and coordinate integrated ATL & BTL campaigns, including retail activations, events, partnerships and special projects.
• Manage day-to-day PR activity in collaboration with the Marketing Director and PR agencies, including media relations, editorial opportunities and product placements.
• Lead Kalogirou’s social media strategy and content direction in collaboration with the Head of Creative & Marketing Content and Digital Marketing team.
• Coordinate local marketing activities for Chloé, Jimmy Choo, Ferragamo and Tod’s, ensuring alignment with international brand guidelines.
• Act as a key Marketing contact for international brand teams, managing campaign approvals, local adaptations, co-funded initiatives and reporting.
• Monitor market trends, customer behavior, sales performance and campaign KPIs to identify opportunities and optimize marketing activity.
• Support budget management and lead cross-functional projects across Creative, Digital, CRM, Commercial, Retail, Visual Merchandising, PR and external partners.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, Communications, Fashion or a related field.
• Minimum 3-4 years of relevant marketing experience, preferably within fashion, luxury, premium retail or a related consumer industry.
• Excellent understanding of fashion terminology and trends, designers, brands and seasonal collections.
• Previous experience in BTL, events, retail marketing or luxury brand activations is highly desirable.
• Strong understanding of digital marketing, social media platforms, content marketing and e-commerce.
• Familiarity with GA4, Meta Business Suite and relevant marketing analytics tools will be considered an advantage.
• Strong analytical, critical thinking, problem-solving, interpersonal and relationship-building skills.
• Strong project management skills and ability to influence and coordinate multiple stakeholders.
• Team player with demonstrated ability to collaborate across functions and levels.
• Ability to work effectively under pressure and manage tight deadlines in a fast-paced, fashion-forward environment.
• Excellent communication and presentation skills, with the ability to articulate ideas, results and actionable recommendations.
• Excellent written and spoken English; fluency in Greek.

POSITION DETAILS

Level: Mid-level

Employment: Full-Time

Reports to: Marketing Director

Division: Luxury Retail Division

Function: Marketing & PR

Availability: ASAP

Work Location: Peristeri, Athens