Fais Group of Companies has been active in retail/wholesale clothing, footwear, and accessories for over 40 years, dominating the Greek market and expanding its operations in Bulgaria, Romania, Cyprus, Czechia and Slovakia.

Businesses have further expanded ever since, to now include the distribution of luxury, sports, casual wear, footwear, accessories, and cosmetics, bringing strong and innovative brands to consumers.

KIKO Milano, the No.1 Makeup brand in Italy, is a professional cosmetic brand that features an arrange of cutting-edge makeup, skincare products and beauty accessories. Safe, effective, innovative and cruelty free products of the highest quality, created to satisfy the beauty requirements of women at any age.

As part of our continuous growth, we are currently seeking to recruit a:

Marketing & Brand Activation Specialist

Core responsibilities:

• Own the local execution of KIKO’s marketing calendar in Romania, in close coordination with the regional Marketing team in Greece.
• Develop and execute local marketing activations that drive awareness, store traffic, recruitment and sales.
• Build strong relationships with shopping malls and identify opportunities across mall media, events, partnerships, CRM and traffic-driving initiatives.
• Adapt regional and global campaigns into locally relevant executions while ensuring full brand consistency.
• Support new store openings, relocations and key retail moments with strong 360° local activation plans.
• Develop and coordinate local partnerships, agencies, suppliers, production partners and other external stakeholders.
• Identify opportunities beyond Bucharest and develop local activation plans around KIKO stores across Romania.
• Work closely with Retail and Commercial teams to understand store performance and translate business needs into marketing actions.
• Support influencer, PR, social and media initiatives together with the regional team and appointed agencies.
• Track activation performance and provide clear post-campaign reporting, learnings and recommendations.
• Continuously monitor competitors, mall activity, beauty trends and emerging opportunities in the Romanian market.

What we Require:

• 3–6 years of experience in Marketing, Retail Marketing, Trade Marketing or Brand Activation.
• Strong preference for candidates with retail experience and a proven understanding of shopping malls and mall-based businesses.
• Existing knowledge of, and ideally relationships with, the major Bucharest malls and their marketing teams.
• Experience in beauty, fashion, lifestyle, premium retail or another high-traffic consumer category would be highly relevant.
• Strong executional skills — someone comfortable, moving from strategy to getting an activation live in-store.
• Ability to manage multiple agencies, suppliers and stakeholders simultaneously.
• Commercial mindset and understanding of how marketing can drive traffic, conversion and sales.
• Strong knowledge of the Romanian consumer and local market.
• Fluent Romanian and strong professional English.
• Based in Bucharest and comfortable travelling within Romania when required.

What we offer

• Competitive salary according to skills and experience.
• Additional monthly performance-related bonus scheme.
• Opportunity for career development.
• On-going training.
• Discount on our products as well as on other brands of the Fais Group.
• A pleasant and friendly working environment.